Ubud is a town on the Indonesian island of Bali in Ubud District, located amongst rice paddies and steep ravines in the central foothills of the Gianyar regency. Promoted as an arts and culture centre, it has developed a large tourism industry. It forms a northern part of the Greater Denpasar metropolitan area (known as Sarbagita).

Ubud is an administrative district (kecamatan) with a population of 74,800 (as of the 2020 Census)[1] in an area of 42.38 km2. The central area of Ubud desa (village) has a population of 11,971 and an area of 6.76 km2, and receives more than three million foreign tourists each year. The area surrounding the town is made up of farms, rice paddies, agroforestry plantations, and tourist accommodations. As of 2018, more tourists visited Ubud than Denpasar to the south.

The main street is Jalan Raya Ubud (Jalan Raya means main road), which runs east–west through the center of town. Two long roads, Jalan Monkey Forest and Jalan Hanoman, extend south from Jalan Raya Ubud.

Puri Saren Agung is a large palace located at the intersection of Monkey Forest and Raya Ubud roads. The residence of Tjokorda Gede Agung Sukawati (1910–1978), the last ruling monarch of Ubud, is still owned by the royal family. Dance performances and ceremonies are held in its courtyard. The palace was also one of Ubud’s first hotels, opening its doors back in the 1930s.
Some Hindu temples exist, such as Pura Desa Ubud, which is the main temple, Pura Taman Saraswati, and Pura Dalem Agung Padangtegal, the temple of death. The Gunung Kawi temple is the site of the royal tombs. Goa Gajah, also known as the Elephant Cave, is located in a steep valley just outside Ubud near the town of Bedulu.
The Moon of Pejeng, in nearby Pejeng, is the largest single-cast bronze kettle drum in the world, dating from circa 300BC. It is a popular destination for tourists interested in local culture.

Like other towns popular with tourists in Bali, it is not permitted to order a metered taxi or ride-sharing service for pickup within Ubud. Instead, a taxi and price must be negotiated with a member of the local taxi cooperative. This protectionist system ensures the driver is from the local area, and also keeps the fares inflated to up to 10 times the rates available elsewhere.

The economy of Ubud is highly reliant on tourism which focuses on shopping, resorts, museums, yoga, and zoos. There is a strong focus on sustainable economy regarding the retail industry in Ubud, with many Bali-grown brands favoring materials and ingredients that would not cause much waste to the environment. From home and living amenities to tropical clothing brands, Ubud has quite a unique array of retail selections that have proven attractive to tourists from around the world.

One of the initiatives that have boosted Ubud as another popular tourist destination in recent years is the Ubud Food Festival (UFF). Happening in less than a week every April, this festival brings fellow restaurateurs and restaurants in Ubud together to create either special menus or particular promotions that may not be available in other months.

In contrast to the tourist area in southern Bali, the Ubud area is less densely populated by locals. However, tourists far outnumber locals, with the Gianyar regency seeing 3,842,663 tourist arrivals in 2017 – 1.3 million alone visiting Ubud Monkey Forest.

The town and area have some art museums, such as the Blanco Renaissance Museum, the Puri Lukisan Museum, the Neka Art Museum, and the Agung Rai Museum of Art. The Museum Rudana in Peliatan is nearby. Galleries promoting local and overseas crafts are abound, too, in Ubud. Some often hold exhibitions focused on stimulating a dialogue between both local and international artists, and less about selling artworks. One of the primary examples is BIASA ArtSpace, founded by art enthusiast and fashion designer Susanna Perini.

The Tek Tok is a traditional Balinese dance that is accompanied by the musical sound of mouth ‘Tek Tok’ altogether with various combinations of body movement and other sounds. The story Draupadi Parwa told in the Tek Tok Dance tells a moral message, when a woman who embodies the values of patience, sacrifice, compassion, devotion, and holy sincerity is disrespected, then disasters and calamities will befall a kingdom or state. This story also conveys the message that truth, virtue, devotion, and genuine compassion will always be protected by God. The Tek Tok dance performance is held regularly at the Bali Culture Center (BCC) in Ubud four times a week. Ubud Writers and Readers Festival (UWRF) is held every year, which is participated by writers and readers from all over the world.

Many Balinese dances are performed around Ubud including the Legong by the Peliatan Dance Group, the first troupe to travel abroad.

The Mandala Suci Wenara Wana is known to Westerners as the Ubud Monkey Forest. The grounds contain an active temple and are located near the southern end of Monkey Forest Street. This protected area houses the Pura Dalem Agung Padangtegal, and as of June 2017, approximately 750 crab-eating macaques (Macaca fascicularis) monkeys live there.

The Campuhan Ridge Walk is a hill in nearby Campuhan, from where one can see two rivers, Tukad Yeh Wos Kiwa, and Tukad Yeh Wos Tengen, merge. A one-meter wide paved-block track runs about two kilometers to the top of the hill which is a popular spot to watch the sunset.

Goa Gajah: Also known as the Elephant Cave, Goa Gajah is an archaeological site with intricate carvings and a tranquil meditation cave.

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